Members of the Datamax-O’Neil Valued Partner Program (VPP) are assigned a reseller category based on their business model and other qualifying requirements.

VAD - Value Added Distributor | SVP - Solution Valued Partner | BVP - Business Valued Partner | AVP - Authorized Business Partner

Click here for an application to join the VPP.

Value Added Distributors joining the Datamax-O’Neil Valued Partner Program benefit from numerous opportunities to significantly stretch their business reach by taking advantage of the marketing muscle Datamax-O’Neil provides.

Datamax-O’Neil offers one-on-one collaboration, in-depth training and after sales technical support to strengthen the VADs sales team.  Our co-op, market development funds and sales lead distribution programs give VAD Partners a significant edge over competitors.

The Solution Valued Partner specializes in solution offerings for specific vertical markets. The SVP is classified by VDC as Systems Integrators reselling hardware, peripherals, software, support and services to provide 100% solutions for end-user customers. This category includes Independent Software Vendors (ISV) that bundle hardware or peripherals with their published software to make a total solution into targeted vertical markets.

SVP Business Model:

• Sell and support pre-engineered hardware/software system solutions that solve specific application problems in targeted vertical markets.
• Have project-oriented sales capabilities (extensive product knowledge and application solutions delivery experience).
• Focus on providing specific end-user solutions, usually in core business process improvement, providing a clear ROI as the purchase motivation.
• Will be aligned with one or more industry/vertical markets.
• Offer significant after-sales professional services and technical support capabilities.
• Typically author and publish vertical business improvement software applications as the core of the application solution and may be a mixed-model
• Independent Software Vendor and a hardware reseller.
• May also sell media as an ongoing consumable.
• Employ a consultative sales model and have limited transactional selling capability. May be a combination of face-to-face and telephone sales.
• SVPs generally do not value manufacturer-provided sales leads unless they fall into targeted market areas.

To learn more, click here for the application or contact your channel account manager for more information.

The Business Valued Partner category is typified by Resellers that address horizontal application markets, usually compliance and/or generic AIDC applications.  A BVP is classified by VDC as a “Value-Added Reseller” (VAR), covering a fairly broad range of industry markets and provides most solutions for end-users including hardware, software and peripherals with some level of professional services.

BVP Business Model:

• Specialize in AIDC products in cross-industry application solutions or integration.
• Value proposition based on good product knowledge and solutions selling capabilities to a broad range of customers that may benefit from AIDC application solutions.
• Practice flexible product sales policies to serve many classes of end-user organization.
• Provide web and telephone AIDC product knowledge support to end-users.
• Offer AIDC product application consultation in horizontal applications.
• Sell label printers as point products to meet compliance requirements or legacy printer replacements
• Media is offered in most transactions.
• Offer significant after-sales professional services and technical support capabilities in horizontal applications, including complex systems integration.
• Have ability to consult with new end-users and to provide professional services to implement a horizontal AIDC application solution.
• Have face-to-face/consultative selling capacity along with low-cost transactional selling capability. May have a telephone-based solutions sales capability with a nationwide sales territory.
• Highly value the customer inquiries and sales leads from AIDC manufacturers.

To learn more, click here for the application or contact your channel account manager for more information.

The Authorized Business Partner category is the base level of VPP for resellers.  It is offered to resellers that meet basic VPP policy requirements and includes resellers classified by Venture Development Corporation (VDC) as “Dealer/Distributor”. This category includes low-revenue Datamax-O’Neil resellers that do not meet a minimum revenue threshold to qualify for Business Value Partner (BVP).

AVP Business Model:

• A typical AVP provides a complete range of IT hardware to customer base by including AIDC products.
• The AVP’s value proposition is based on broad IT product selection, ease of procurement and ordering efficiencies based on contract relationships with procurement departments or easy access via a transactional web site.
• The AVP may offer limited or no AIDC product knowledge and implementation support for new AIDC end-users, and will typically offer and sell label and/or receipt printers in the same manner as IT products (quoting and fulfilling is core competency).
• The AVP’s business model is based on transactional vs. consultative selling.
• The AVP may generate customer inquiries and sales leads with its own marketing resources, but may accept sales leads from AIDC manufacturers.

To learn more, click here for the application or contact your channel account manager for more information.